3D, Animation, Art Direction, Branding, Concept, Design
I was tasked by my Creative Director: Alejandro Hernandez to develop the concept, branding, and see through all the promotional and internal assets needed for Rebecca Fiebrink's Machine Learning course in collaboration with Kadenze. In her course, she teaches students how to understand the principals of how to program algorithms that teach machines to learn as more data is input. I was inspried by the idea of a machine building itself so I reflected that by having parts come together to build the end lockup. Once the title was approved, I used one of the frames from the animation as a foundation to create the remaining assets. Then after I synced up with Alejandro to dial in the assets to be in line with WCAG requirements and legibile at 240p.See you in class!