3D, Animation, Art Direction, Concept, Design
I was brought on mid pitch to help develop, propose concepts, branding, and see through the promotional assets needed for Pratt Institute's Contemporary Museum Education course in collaboration with Kadenze. In Amir's course, he includes an examination of the changes occurring in art and design educational paradigms within the museum world, the evolving nature of museums as institutions with educational missions, along with learning and interpretive theories unique to the museum context. I was inspired by Drake's contemporary repurposing of James Turrell's light installations. After winning the pitch, I used one of the frames from the animation as a foundation to create the remaining assets. Then after I synced up with Alejandro, my Creative Director to dial in the assets to be in line with WCAG requirements and legibile at 240p.See you in class!